Conversion tracking monitoring that catches breaks before your client does
Conversion tracking breaks quietly after a site update, and the dashboard keeps showing numbers while the budget spends on bad data. Taglert monitors your Meta and Google Ads conversion tracking across every client account and tells you the moment it breaks.
No credit card required.
What Taglert monitors across Meta and Google Ads
Conversion tracking can be technically live and still be losing you data. Taglert watches the signals that actually break, on both platforms:
- Meta pixel activity. Catches a pixel that has stopped firing or gone inactive, before your client notices results slipping.
- Conversions API Event Match Quality (EMQ). Alerts you when CAPI match quality drops, since low EMQ quietly weakens optimization and attribution.
- Duplicate events. Flags when browser and server events stop deduplicating, which inflates your numbers and misleads the algorithm.
- Google Ads conversion tracking status. Watches whether each conversion action is active, unverified, or paused, so a stalled Google conversion never goes unnoticed.
Why broken tracking is so expensive
Broken or inaccurate conversion tracking wastes roughly 23% of ad budget, and it never throws an error. See what that looks like on your own spend:
And a pixel that's set up right delivers up to 18% better results on the same spend (Meta).
Connect your accounts and see what's actually broken. No credit card required.
How conversion tracking monitoring works with Taglert
- 1. Connect your accounts. Link each client's Meta and Google Ads accounts through their secure logins. No code to install.
- 2. Taglert monitors around the clock. Every account is checked continuously for pixel activity, EMQ, duplicate events, and Google Ads conversion status.
- 3. You get alerted the moment something breaks. A clear email or Slack message tells you what broke, on which account, and where to fix it.
Learn more about conversion tracking health
Conversion tracking monitoring FAQ
What is conversion tracking monitoring?
Conversion tracking monitoring is the ongoing checking of the tracking that reports your ad conversions, across both Meta and Google Ads. It confirms your Meta pixel and Conversions API are still firing and that your Google Ads conversion actions are still recording. Tracking breaks quietly after site updates, tag changes, or consent-tool changes, and the dashboard keeps showing numbers, so monitoring catches the break before it drains budget.
How is it different from just checking Google Ads or Meta once?
A one-time check only tells you tracking works today. Conversion tracking breaks days or weeks later, usually after a site deploy or tag change nobody connected to tracking. Taglert checks every connected account continuously, so a break that happens on a Tuesday afternoon reaches you that day instead of surfacing in next month's report.
Does it monitor both Meta and Google Ads?
Yes. Taglert watches Meta pixel activity, Conversions API Event Match Quality, and duplicate events on the Meta side, and it watches Google Ads conversion tracking status on the Google side. You see the health of both platforms for every client from one dashboard, without switching between ad managers.
Can it monitor multiple client accounts at once?
Yes. Taglert is built for agencies and freelance media buyers who manage many accounts. You connect each client's Meta and Google Ads accounts once, and Taglert checks them all around the clock from a single view.
How quickly will I know when conversion tracking breaks?
Taglert checks every connected account continuously and emails or Slacks you when something breaks, so you find out the same day. That is the difference between catching a broken conversion action after a few hours of bad data and discovering it after weeks of misspent budget.
Do I need to install any code?
No. You connect your Meta and Google Ads accounts through their secure logins. There is no snippet to add to a client's site and no tag or code to maintain.
Isn't this the same as Meta's built-in pixel alerts?
Meta can alert you about some pixel issues, but only for Meta, and only one account at a time. Taglert watches every client account in one place, covers Google Ads conversion tracking too, and gives you one dashboard and consolidated alerts instead of digging through each account's settings. For an agency managing many accounts, that is the whole point.
Never lose a client to broken tracking again
Connect your accounts in minutes and let Taglert watch every pixel and conversion action for you.
Start your 7-day free trial